Drawings of corporate social responsibility: a picture draws a thousand words

This paper provides a case study that focuses upon the interpretation of freehand drawings produced by a sample of final year degree students of business studies in response to the question: “What is Corporate Social Responsibility?” Student generated freehand drawings are used to bypass cognitive verbal processing routes, thereby facilitating students to produce clearer images of their level of understanding. In using freehand drawing, we are trying to create a creative learning environment where students can develop their understanding of complex ideas and narratives at their own individual pace. The drawings themselves provide insights into how soon-to-be-graduates of business perceive their society and the corporations that operate within it, and thus communicate their understanding of corporate social responsibility