Doing it for themselves: New promotion realities for the 21st century Irish pubs

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	The Irish Pub: Invention and Re-invention
Editors	Moonyoung Hong, Perry Share
Publisher	Cork University Press
Chapter	18
ISBN (Print)	9781782050667
Publication status	Published - 25 Oct 2025

Keywords

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title = "Doing it for themselves: New promotion realities for the 21st century Irish pubs",

keywords = "Irish pub, Advertising and Promotion, Alcohol regulation",

author = "Patricia Medcalf and Brian Murphy",

year = "2025",

month = oct,

day = "25",

language = "English (Ireland)",

isbn = "9781782050667",

editor = "Moonyoung Hong and Share, \{Perry \}",

booktitle = "The Irish Pub: Invention and Re-invention",

publisher = "Cork University Press",

}

TY - CHAP

T1 - Doing it for themselves: New promotion realities for the 21st century Irish pubs

AU - Medcalf, Patricia

AU - Murphy, Brian

PY - 2025/10/25

Y1 - 2025/10/25

KW - Irish pub

KW - Advertising and Promotion

KW - Alcohol regulation

M3 - Chapter

SN - 9781782050667

BT - The Irish Pub: Invention and Re-invention

A2 - Hong, Moonyoung

A2 - Share, Perry

PB - Cork University Press

ER -