Digital Discourses in Relationship Marketing Literature 2006 to 2015: review findings and future directions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	International Colloquium in Relationship Marketing Proceedings
Publication status	Published - 7 Sept 2016

Cite this

@inproceedings{98453b55b8c048e6b982629af101a49d,

title = "Digital Discourses in Relationship Marketing Literature 2006 to 2015: review findings and future directions",

author = "Helen Bruce and Tara Rooney and Ewa Krolikowska",

year = "2016",

month = sep,

day = "7",

language = "English (Ireland)",

booktitle = "International Colloquium in Relationship Marketing Proceedings",

}