Curating Brand Essence Through Place: ACaseStudy of Glendalough Distillery

Tara Rooney; Aileen Kennedy

Curating Brand Essence Through Place: ACaseStudy of Glendalough Distillery

Tara Rooney
, Aileen Kennedy

School of Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	International Place Branding Association Conference, Institut de Management Public de Gouvernance Territoriale (IMPGT), Aix-Marseille University
Publication status	Published - 12 Oct 2022

Cite this

@inproceedings{c6d5ebba54e44379af444326efbcdb97,

title = "Curating Brand Essence Through Place: ACaseStudy of Glendalough Distillery",

author = "Tara Rooney and Aileen Kennedy",

year = "2022",

month = oct,

day = "12",

language = "English (Ireland)",

booktitle = "International Place Branding Association Conference, Institut de Management Public de Gouvernance Territoriale (IMPGT), Aix-Marseille University",

}