Core Dimensions of Islamic Hotel Service: Towards their promotion in the Global Marketplace

This study works to identify the core dimensions of the so-called ‘Islamic Hotel’. The main purpose is to provide some insights on how the resulting dimensions could be utilised as a competitive advantage to promote Islamic Hotels in the global market rather than to confine them merely to the Muslim segment. This study involving 782 tourists and employed both in-depth interviews and questionnaire surveys as the methods for data collection. The results of the Exploratory Factor Analysis showed that there are seven dimensions of Islamic Hotels, labelled as Aurat, Halal Food, Mahram, Ibadah, Islamic Entertainment and Decoration, Islamic Management and finally Islamic Events. The discussion on the implications of this study indicates that Islamic hotels have huge potential to be successfully promoted as a form of theme hotel in the global tourism and hospitality market.