Connecting Brands and Influencers: The Case of The Irish Blogger Agency

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationContemporary Issues in Social Media Marketing
PublisherTaylor and Francis
Chapter8
Volume2
Publication statusAccepted/In press - 1 Feb 2025

Keywords

  • Influencer marketing
  • Social Media Marketing
  • B2B marketing

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