TY - GEN
T1 - Clustering with error-estimation for monitoring reputation of companies on Twitter
AU - Qureshi, Muhammad Atif
AU - O'Riordan, Colm
AU - Pasi, Gabriella
PY - 2013
Y1 - 2013
N2 - The aim of this research is to easily monitor the reputation of a company in the Twittersphere. We propose a strategy that organizes a stream of tweets into different clusters based on the tweets' topics. Furthermore, the obtained clusters are assigned into different priority levels. A cluster with high priority represents a topic which may affect the reputation of a company, and that consequently deserves immediate attention. The evaluation results show that our method is competitive even though the method does not make use of any external knowledge resource.
AB - The aim of this research is to easily monitor the reputation of a company in the Twittersphere. We propose a strategy that organizes a stream of tweets into different clusters based on the tweets' topics. Furthermore, the obtained clusters are assigned into different priority levels. A cluster with high priority represents a topic which may affect the reputation of a company, and that consequently deserves immediate attention. The evaluation results show that our method is competitive even though the method does not make use of any external knowledge resource.
KW - Clustering
KW - Monitoring social streams
KW - Priority-level assessment
UR - http://www.scopus.com/inward/record.url?scp=84893285072&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-45068-6_15
DO - 10.1007/978-3-642-45068-6_15
M3 - Conference contribution
AN - SCOPUS:84893285072
SN - 9783642450679
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 170
EP - 180
BT - Information Retrieval Technology - 9th Asia Information Retrieval Societies Conference, AIRS 2013, Proceedings
T2 - 9th Asia Information Retrieval Societies Conference on Information Retrieval Technology, AIRS 2013
Y2 - 9 December 2013 through 11 December 2013
ER -