TY - JOUR
T1 - Assessing authentically–learnings from marketing educators
AU - Montano, S.
AU - Gill-Simmen, L.
AU - Lee, D.
AU - Walsh, L.
AU - Duffy, D.
AU - Newman, N.
N1 - Publisher Copyright:
© 2023 Westburn Publishers Ltd.
PY - 2023
Y1 - 2023
N2 - This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it is timely that we reflect on the value of authentic assessments and adjust our practice.
AB - This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it is timely that we reflect on the value of authentic assessments and adjust our practice.
KW - Authentic assessments
KW - case study
KW - digital literacy
KW - employability skills
KW - marketing
UR - http://www.scopus.com/inward/record.url?scp=85161613744&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2023.2217826
DO - 10.1080/0267257X.2023.2217826
M3 - Article
AN - SCOPUS:85161613744
SN - 0267-257X
VL - 39
SP - 1677
EP - 1709
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 17-18
ER -