TY - GEN
T1 - Antecedents of eWOM in social commerce
AU - Ali, Sahabi Y.
AU - Hussin, Ab Razak Che
AU - Busalim, Abdelsalam H.
N1 - Publisher Copyright:
© 2017 IEEE.
PY - 2017/8/3
Y1 - 2017/8/3
N2 - As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their shopping experiences, knowledge, as well as providing information about product and services to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Most of the studies in relation to eWOM happen to be fragmented as they consider either the antecedents or consequences of eWOM especially in s-commerce. The present study aims to look into the antecedents of eWOM in s-commerce from different literatures and aggregate them into a comprehensive model to guide future research. This study will help managers and practitioners to understand the antecedents of eWOM communication, and it will also spur the research community to delve into more research in order to investigate other drivers of eWOM information in s-commerce.
AB - As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their shopping experiences, knowledge, as well as providing information about product and services to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Most of the studies in relation to eWOM happen to be fragmented as they consider either the antecedents or consequences of eWOM especially in s-commerce. The present study aims to look into the antecedents of eWOM in s-commerce from different literatures and aggregate them into a comprehensive model to guide future research. This study will help managers and practitioners to understand the antecedents of eWOM communication, and it will also spur the research community to delve into more research in order to investigate other drivers of eWOM information in s-commerce.
KW - Antecedents
KW - EWOM
KW - Social commerce
KW - Social media
KW - Social shopping
KW - Systematic literature review
KW - Word of mouth
UR - https://www.scopus.com/pages/publications/85029921461
U2 - 10.1109/ICRIIS.2017.8002482
DO - 10.1109/ICRIIS.2017.8002482
M3 - Conference contribution
AN - SCOPUS:85029921461
T3 - International Conference on Research and Innovation in Information Systems, ICRIIS
BT - 5th International Conference on Research and Innovation in Information Systems
PB - IEEE Computer Society
T2 - 5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017
Y2 - 16 July 2017 through 17 July 2017
ER -