A study into the correlation between narcissism and facebook communication patterns

Arjumand Younus, Muhammad Atif Qureshi, Josephine Griffith, Colm O'Riordan, Gabriella Pasi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Despite the usage of Facebook data by researchers for various types of personality analyses there has been no investigation into the "comment-liking" feature of Facebook. Two studies are performed which analyse the link between narcissism and users' interactions on Facebook. Firstly, comment-liking activity is measured and this is compared to narcissism scores. Secondly, measures of promotional self-worth derived from the content analysis of users' posts are also compared to narcissism scores. The results of the comparisons show that narcissistic behaviour is observable in the tendency of Facebook users to selectively respond to their Facebook friends' comments while at the same time indulging in conversations lacking diversity and for the most part focusing on self-promotion.

Original languageEnglish
Title of host publicationProceedings - 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages511-514
Number of pages4
ISBN (Electronic)9781467396172
DOIs
Publication statusPublished - 2 Feb 2016
Externally publishedYes
Event2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015 - Singapore, Singapore
Duration: 6 Dec 20159 Dec 2015

Publication series

NameProceedings - 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015
Volume1

Conference

Conference2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015
Country/TerritorySingapore
CitySingapore
Period6/12/159/12/15

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