A Smartphone Application Facilitating Sustainable Fashion

This paper aims to present a novel approach to promoting sustainable fashion in India through the development of a smartphone application. The fashion industry has come under intense scrutiny due to its significant environmental and social repercussions, thereby making sustainability a critical concern both on a global scale and in India. According to the United Nations Environment Programme, the fashion industry is a major contributor to carbon emissions, accounting for 8-10% of total carbon emissions. This alarming statistic highlights the fashion industry's substantial environmental footprint, surpassing the combined carbon emissions from two major global sectors: international flights and maritime shipping. The primary objective of this study is to bridge the gap between sustainable fashion and the Indian public by leveraging the ubiquitous presence of smartphones. This study employs qualitative and quantitative research methods comprising surveys, contextual interviews, and market analysis. The survey received 262 responses, serving as a vital instrument for gauging the level of awareness concerning sustainable fashion. The survey and the contextual interviews highlighted opportunities to address existing barriers and foster greater adoption of eco-friendly fashion practices and products. The variation in awareness levels for sustainable fashion among respondents from different age groups highlighted the need for a solution. Hence, the proposed app aims to educate and engage consumers in sustainable fashion practices while providing easy access. By combining education, accessibility and engagement, the application offers a unique platform to sustainably spark the public's interest and encourages them to make more eco-conscious choices. In the future, the app can incorporate augmented reality (AR) technology for virtual clothing try-ons and supply chain exploration, elevating the user experience. This immersive approach to sustainable fashion engagement could revolutionise how consumers interact with and make informed choices about eco-conscious clothing, further promoting sustainability in the fashion industry.