A Proposal Digital Marketing Strategy for MarcheluzzoSrl: Training and Evaluating a Prediction Model for the Number of Adv. Impressions

Charles alves de Castro

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Marketing Management (JMM)
Volume8
Issue number1
DOIs
Publication statusPublished - 1 Jan 2020

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