| Original language | English |
|---|---|
| Journal | Journal of Marketing Management (JMM) |
| Volume | 8 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2020 |
A Proposal Digital Marketing Strategy for MarcheluzzoSrl: Training and Evaluating a Prediction Model for the Number of Adv. Impressions
Charles alves de Castro
Research output: Contribution to journal › Article › peer-review