A new educational paradigm to decolonise marketing education and practice

Ivaylo Peev, Lia Pop, Nadia Barkoczi, Jon Hans Coetzer, Hasan Gilani, Daniel Rajmil, Lucía Morales

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Decolonizing Marketing Theory and Practice
Subtitle of host publication	Beyond Inclusivity and Sustainability Debates
Publisher	Taylor and Francis Ltd.
Pages	3-23
Number of pages	21
ISBN (Electronic)	9781040226124
ISBN (Print)	9781032698069
DOIs	https://doi.org/10.4324/9781032698083-2
Publication status	Published - 22 Nov 2024

Access to Document

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AU - Rajmil, Daniel

AU - Morales, Lucía

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