A dynamic model of customer knowledge management in legacy firms: A case from the retail sector

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	International Marketing Trends Conference 2025
Publication status	Published - Jan 2025
Event	International Marketing Trends Conference - Venice, Italy Duration: 24 Jan 2025 → …

Conference	International Marketing Trends Conference
Country/Territory	Italy
City	Venice
Period	24/01/25 → …

Access to Document

@inproceedings{c2e949ddc3804ce18d34dec60a11af60,

title = "A dynamic model of customer knowledge management in legacy firms: A case from the retail sector",

author = "Ourzik, \{Victoria Y.\} and Pierre Volle",

year = "2025",

month = jan,

language = "English (Ireland)",

booktitle = "International Marketing Trends Conference 2025",

note = "International Marketing Trends Conference ; Conference date: 24-01-2025",

}