The role of momentary and longer-term retail brand experiences in the development of retail brand equity in task-orientated store environments

  • Murray, John (Recipient), Murphy, Andrew (Recipient), Teller, Christoph (Recipient) & Elms, Jonathan (Recipient)

Prize

Description

Best Paper Award

Awarded at event

Event titleColloquium on Corporate Branding, Identity, Image and Reputation Conference in Middlesex University, London
Location,
Period12 Jul 2017

    Fingerprint