Research output per year
Research output per year
Personal profile
Research Interests
knowledge management
data governance
AI for marketing
data regulations and ethics for marketing analytics
Education/Academic qualification
PhD, Navigating the Customer Knowledge Landscape : Big data analytics and customer agility in contemporary organizations, University Paris-Dauphine
1 Oct 2020 → 12 Mar 2025
Award Date: 12 Mar 2025
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Dive into the research topics where Victoria Ourzik is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Teaching Marketing Analytics: Melding Theory, Practice, and Hands-on Applications
Ourzik, V. Y., Jun 2026, Edward Elgar Publishing. Erickson, G. S. (ed.). Elgar Guides to Teaching ed. 9 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
The Past, Present, and Future of Customer Knowledge Management: A Review and Research Agenda
Ourzik, V. Y., Jul 2026, In: Knowledge and Process Management. 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A dynamic model of customer knowledge management in legacy firms: A case from the retail sector
Ourzik, V. Y. & Volle, P., Jan 2025, International Marketing Trends Conference 2025.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Security and safety concerns in the age of AI
Ourzik, V. Y., 4 Dec 2024, In: International Conference on AI Research.Research output: Contribution to journal › Article › peer-review
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Big Data and Performance: The Mediating Effect of Customer Agility
Ourzik, V. Y., 5 Sept 2023, Proceedings of the 24th European Conference on Knowledge Management, ECKM 2023. Matos, F. & Rosa, A. (eds.). Academic Conferences and Publishing International Limited, p. 1719-1723 5 p. (Proceedings of the European Conference on Knowledge Management, ECKM; vol. 2).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile