• Social Marketing
• Commercial Determinants of Health
• Alcohol Advertising
• Consumer Behaviour
• Impact of Marketing Exposure on Health-Related Attitudes and Behaviour

A range of marketing modules across undergraduate and postgraduate programmes, including (but not limited to) Advertising, Marketing Communications, Strategic Brand Management, Critical Consumption Studies, Social Media Marketing, and Quantitative Methods for Marketing.

Supervision

• undergraduate dissertations and applied industry projects
• MSc dissertations

Tricas-Sauras, S., Filipova, V., Levičnik, G., Ferrarese, G., van Dalen, W., Garnes, N., & Radoš Krnel, S. (2025). The role of digital alcohol marketing in shaping consumption and drinking behaviours: A systematic review [Manuscript submitted for publication JPH-25-1021]. Journal of Public Health Research.

Filipova, V., Hooper, D., & Kenny, P. (2024). Consumer reactions to multiple and single health warnings on static alcohol ads: A factorial survey experiment with a convenience sample of adults in Ireland. Drug and Alcohol Review, 44(2), 389-402

Filipova, V., Hooper, D., & Kenny, P. (2023). Could Multiple Health Warnings on Alcohol Ads Be Effective? RTE Brainstorm

Filipova, V., Hooper, D., & Kenny, P. (2022, August 24 – 25). Consumer Reactions to Alcohol Advertising Health Warnings: An Experimental Research Study [Paper presentation]. 2022 Irish Academy of Management (IAM) Annual Conference, Trinity College Dublin, Ireland. [Best Paper Award for the Track of Health Care and Public Sector Management, IAM].

Filipova, V. (2022, June 15 – 17). Consumer Reactions to Alcohol Advertising Health Warnings in Ireland [Conference session]. 9th European Alcohol Policy Conference, Oslo, Norway. Filipova, V. (2021, November 17). 

Filipova, V. (2021, November 17). The Impact of Health Warnings in Alcohol Ads: Comparing Text, Image and Multiple-Text Health Warnings on Alcohol Advertisements [Webinar session]. UK-Ireland Alcohol Research Network.