Research output per year
Research output per year
Personal profile
Research Interests
Advertising Manager, The Sunday Business Post, 1990-1995
Account Director, Eurotel Marketing, 1995-1996
Lecturer in Communications 1996-1999
Lecturer in Advertising 1999- present
Professional Information
Advertising & Communications
Education/Academic qualification
PhD
Award Date: 1 Jan 2017
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Dive into the research topics where Valerie Gannon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Digital Childhoods: Irish tweens’ media literacies in the era of social media creators
Sultan, F. & Gannon, V., Apr 2025Research output: Other contribution
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Authenticity in material culture, consumption and branding
Gannon, V. & Prothero, A., 21 Nov 2022, Cultures of Authenticity. Emerald Group Publishing Ltd., p. 79-86 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile -
Following social media influencers: Exploring media literacy skills of Irish children
Sultan, F. & Gannon, V., 2022.Research output: Contribution to conference › Abstract › peer-review
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Digital Playgrounds: A Snapshot of Irish Tweens Media Literacy Skills in Navigating Social Media Influencers’ Landscape
Sultan, F. & Gannon, V., 2021.Research output: Contribution to conference › Abstract › peer-review
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From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
Campbell, R., Freeman, O. & Gannon, V., 2021, In: Journal of Marketing Management. 37, 3-4, p. 216-237 22 p.Research output: Contribution to journal › Article › peer-review
Open Access
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External Examiner Dublin Business School BA Marketing Event Mangement
Gannon, V. (Examiner)
1 Sept 2021 → 1 Sept 2024Activity: Examination
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Media Literacy Ireland (External organisation)
Gannon, V. (Chair)
1 Sept 2020 → 1 Sept 2024Activity: Membership › Membership of committee
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Journal of Marketing Communications (Journal)
Gannon, V. (Reviewer)
1 Sept 2015 → 1 Sept 2022Activity: Publication peer-review and editorial work › Publication Peer-review