Personal profile
Professional Information
30 years professional practice in Advertising, with an emphasis on Creativity and Strategy, for most of the global agency networks.
Numerous awards for campaigns for national and international clients, including Aer Lingus, Failte Ireland, McDonalds, Carlsberg, Smithwicks, VW
Created the Smithwick's Experience Kilkenny, listed in the Top Ten Lonely Planet Experiences for visitors seeking innovative experiences
Serial Entrepreneur: Currently CEO & Founder of Culture Underground
Culture Underground is the only digital platform to give artists and culture promoters the tools to turn their work into immersive, location-based experiences, quickly, easily.
Culture Underground is building the infrastructure for a new kind of culture economy, one that’s fast, scalable, and fair to creators.
Speaker on
Creativity for Startups
Innovation Strategies for Startups
Active member of Ireland's largest Innovation Community - Innovate Island - a cross-border community connecting consultants, standards professionals, and educators active in the field of innovation.
Active in several arts and culture groups. Publishes and performs poetry and short stories.
Former Board Member of Irish Surfing (Govt funded NGB for Surfing in Ireland)
Teaching
Developing new approaches to teaching the practice of Creative Thinking based on the real-world needs of creative departments and the diverse wisdom of creative practitioners across a wide range of commercial creative disciplines.
Creative Works
Poetry and Short Stories pubished in Stinging Fly, The Irish Times, The Pickled Body, Channel and Gargoyle (US)
Education/Academic qualification
Bachelor, Visual Communication, IADT
CPD Cert in Learning Teaching and Assessment, Technological University Dublin
Bachelor, Physics, The Open University
Higher Diploma, Mathematical Science, University College Dublin
Postgrad Cert Creativity, Innovation & Entrepreneurship, University College Dublin
Enterprise Ireland New Frontiers Entrepreneur Programmes Phases 1, 2 & 3
National Digital Research Centre (NDRC) Pre-accelerator
External positions
Founder & CEO, Culture Underground
1 May 2024 → …
Creative Consultant
1 Jan 2003 → …