Personal profile

Professional Information

Róisín is a lecturer in Digital Marketing in the School of Marketing & Entrepreuneurship, in TU Dublin. Her research interests revolve around B2B web based solution services including multi-channel retail and digital networks (two-sided & multi-sided) and more recently exploring firm resiliance and innovation adoption during times of crisis. Other projects include marketing sustainability and low carbon digital design and implementation. This project is supported by the Enterprise Academy Fellowship programme funded by the HEA Human Capital Initiative. She is a member of the Sulitest Regional / National Expert Committee working group.

Róisín teaches modules in the marketing and digital marketing disciplines. Her research has been presented at high profile international conferences including the Academy of Marketing Science, Academy of Marketing Association, and the European Marketing Association Conference. She has published in top tier ABS ranked business journals, written book chapters and case studies for leading academic text books. She has been invited to present her work at international universities including the Gabelli Business School in Fordham University (NY) and the University of London Business School.

Research interests

Digital Marketing
Marketing Sustainability
Low Carbon Marketing
B2B / Retail and Web solution service providers

Education/Academic qualification

PhD

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