Research output per year
Research output per year
Personal profile
Education/Academic qualification
Master, UCD Michael Smurfit Graduate Business School
Award Date: 1 Nov 1991
Bachelor, The Provost, Fellows, Foundation Scholars & The Other Members Of Board, Of The College Of The Holy & Undivided Trinity Of Queen Elizabeth Near Dublin
Award Date: 1 Jun 1987
PhD
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Dive into the research topics where Patricia Medcalf is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Doing it for themselves: New promotion realities for the 21st century Irish pubs
Medcalf, P. & Murphy, B., 25 Oct 2025, The Irish Pub: Invention and Re-invention. Hong, M. & Share, P. (eds.). Cork University PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Calling Time on Alcohol Advertising in Ireland
Medcalf, P., 2021, Margins and Marginalities in Ireland and France: A Socio-Cultural Perspective. Maignant, C., Tondeur, S. & Vandewoude, D. (eds.). Peter Lang AG, (Studies in Franco-Irish Studies; vol. 15).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Advertising the Black Stuff in Ireland 1959-1999: Increments of change
Medcalf, P., 2020, Peter Lang AG. (Reimagining Ireland; vol. 95)Research output: Book/Report › Book
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Advertising
Medcalf, P., 2019, Recalling the Celtic Tiger. Maher, E., Lucey, B. & O'Brien, E. (eds.). Peter Lang AG, (Reimagining Ireland; vol. 93).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Irish Cultural Heritage through the Prism of Guinness's Ads in the 1980s
Medcalf, P., 2018, Patrimoine/Cultural Heritage in France and Ireland. Maher, E. & O'Brien, E. (eds.). Peter Lang AG, (Studies in Franco-Irish Relations; vol. 14).Research output: Chapter in Book/Report/Conference proceeding › Chapter