Personal profile
Education/Academic qualification
PhD
Award Date: 1 Jan 2005
Fingerprint
Dive into the research topics where Margaret-Anne Lawlor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 8 Article
-
Teenagers’ moral advertising literacy in an influencer marketing context
Sweeney, E., Lawlor, M. A. & Brady, M., 2022, In: International Journal of Advertising. 41, 1, p. 54-77 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Young consumers’ brand communications literacy in a social networking site context
Lawlor, M. A., Dunne, Á. & Rowley, J., 2016, In: European Journal of Marketing. 50, 11, p. 2018-2040 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Pester power - a battle of wills between children and their parents
Lawlor, M. A. & Prothero, A., May 2011, In: Journal of Marketing Management. 27, 5-6, p. 561-581 21 p.Research output: Contribution to journal › Article › peer-review
-
Young People's Use of Online Social Networking Sites :a Uses and Gratifications Perspective
Dunne, Á., Lawlor, M.-A. & Rowley, J., 1 Jan 2010, In: Journal of Research in Interactive Marketing. 4, 1, p. 46-58Research output: Contribution to journal › Article › peer-review
Open Access -
Advertising Connoisseurs: Children's Active Engagement with and Enjoyment of Television Advertising
Lawlor, M.-A., 1 Jan 2009, In: Irish Marketing Review. 20, 1, p. 23-24Research output: Contribution to journal › Article › peer-review
Open Access