Personal profile
Research Interests
Social Comparison and Inverted Male Gaze, Global Business, Business and Society, Digital Marketing, Social Media, Social Comparison Theory, Digital Narcissism, Queer Studies
Education/Academic qualification
Master, MA (Research) in German (Cross-Cultural Communication), Institute of Technology Tallaght
1 Oct 2001 → 31 Aug 2024
Award Date: 31 Oct 2004
Bachelor, BBS (Hons) Bachelor of Business Honours in Marketing and Languages, Institute of Technology Tallaght
Award Date: 18 May 2001
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- 1 Similar Profiles
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Digital Narcissism and Inverted Male Gaze - PhD Poster Presentation
Mehta, G., 1 May 2025.Research output: Contribution to conference › Poster › peer-review
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Social Comparison and Inverted Male Gaze in Marketing: An Exploratory Study of Gay Male Instagram Users’ Reasons for Stopping and Holding the Scroll
Mehta, G., 20 May 2025.Research output: Contribution to conference › Paper › peer-review
Open Access -
From dreaming to believing: A review of consumer engagement behaviours with brands’ social media content across the holiday travel process
Creevey, D., Kidney, E. & Mehta, G., 2019, In: Journal of Travel and Tourism Marketing. 36, 6, p. 679-691 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Infinite Ripple - The Social Media Revolution
Mehta, G., 19 Mar 2013, Dublin: Xlibris. 166 p.Research output: Book/Report › Book › peer-review
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The Welcome Business - Tourism and Travel in Ireland
Mehta, G., 11 Jun 2007, Dublin: Gill & Macmillan. 360 p.Research output: Book/Report › Book › peer-review
Prizes
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Activities
- 1 Hosting an academic visitor