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Dive into the research topics where Cathriona Nash is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Pester power: It's all in "the game"
Nash, C. & Basini, S., Aug 2012, In: Young Consumers. 13, 3, p. 267-283 17 p.Research output: Contribution to journal › Article › peer-review
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The game: Towards a redefinition of pester power. (Best Paper Award).
Nash, C. & basini, S., 2011, Irish Academy of Management Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Fathers: A contemporary perspective on their role in child-driven materialism.
Nash, C. & basini, S., 2008, Academy of Marketing Annual Conference, Aberdeen, United Kingdom..Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review