Research output per year
Research output per year
Personal profile
Research interests
Experienced educator with an established record of scholarly activity and outputs including peer reviewed journal articles, published cases for teaching Marketing, and published conference proceedings at both national and international events. Proven track record of successful supervision at doctoral and masters by research levels.
Member of the case writing team for the European Case Study Alliance (ECASA) project, 2019-2022, which supports the writing and dissemination of case studies focusing on SME internationalisation for teaching within higher education.
Professional Information
Firm internationalisation, Service Branding Strategies, Strong Structuration Theory
Education/Academic qualification
PhD
Award Date: 1 Jan 2018
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Research output
- 1 Article
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Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
Vize, R., Coughlan, J., Kennedy, A. & Ellis-Chadwick, F., Aug 2013, In: Industrial Marketing Management. 42, 6, p. 909-918 10 p.Research output: Contribution to journal › Article › peer-review
Open Access