Should brands get involved in societal issues? Is it their place to speak out and take a stand on issues such as social justice, immigration, and equality, diversity and inclusion? These are key questions that relate to the controversial nature of brand activism (BA) which involves a company using its brand influence to take a public stand on a socio-political issue with a view to bringing about change in that area.
Media contributions
1Media contributions
Title How wise is brand activism? Degree of recognition National Media name/outlet Marketing.ie Media type Web Country/Territory Ireland Date 21/05/26 Description Should brands get involved in societal issues? Is it their place to speak out and take a stand on issues such as social justice, immigration, and equality, diversity and inclusion? These are key questions that relate to the controversial nature of brand activism (BA) which involves a company using its brand influence to take a public stand on a socio-political issue with a view to bringing about change in that area. Persons Margaret-Anne Lawlor
Keywords
- Brand activism