The 2012 LogoLounge logo design trends report
Bill Gardner, founder of the LogoLounge website, summarises what he sees as the major developing trends in logo design over the past 12 months.Creative Review
Never have two colours carried such a universal set of directions: an offset red and cyan overprint sends the public scrambling for a set of old-school 3D glasses.
Messaging from these marks creates a dichotomy of choice. They are obvious enough that certainly no special glasses are required to grasp the intent. This technique tells the viewer they may make the choice of this or that but not both. But they also convey that the viewer is responsible for their own selection. Because this is a novel and interactive technique, it commands a response which ensures a few additional milliseconds of attention while the consumer deciphers his or her options.
Clockwise from top left: Con Kennedy Visual Communications, Dublin Institute of Technology; Bitencourt, Alessio Mosca; Sparc, Herman Miller; Wendy K Johnson Design, Until Lambs Become Lions.Creative Review