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Empathy at the Heart of Living Lab Practice

Activity: Talk or presentationInvited talk

Description

This seminar explores a creative researcher’s personal and methodological journey into understanding empathy within Living Labs developed during the pandemic for sustainable cultural tourism

Dr. Santos reflects on her shift during the pandemic from remote, simulated, and role-play-based exercises - common in the empathize stage of design thinking - to embodied, real-world (“in the wild”) methods. These approaches enabled more authentic, direct insights into the relationships between people, place, and product.
Period28 Nov 2025
Event titleWebinar series - School of Tourism and Hospitality Management
Event typeSeminar
Degree of RecognitionInternational

Keywords

  • Empathy methods
  • Living Lab
  • Creative research